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Wysong Corp. v. APN, Inc.

United States Court of Appeals, Sixth Circuit

May 3, 2018

Wysong Corporation, Plaintiff-Appellant,
v.
APN, Inc. (17-1975); Big Heart Pet Brands and J.M. Smucker Company (17-1977); Hill's Pet Nutrition, Inc. (17-1978); Mars Petcare US, Inc. (17-1979); Nestlé Purina PetCare Company (17-1980); Wal-Mart Stores, Inc. (17-1981), Defendants-Appellees.

          Appeal from the United States District Court for the Eastern District of Michigan at Detroit. Nos. 2:16-cv-11821; 2:16-cv-11823; 2:16-cv-11825; 2:16-cv-11826; 2:16-cv-11827; 2:16-cv-11832-Matthew F. Leitman, District Judge.

         ON BRIEF:

          Wesley W. Barnett, DAVIS & NORRIS, LLP, Birmingham, Alabama, for Appellant.

          H. Woodruff Turner, Curtis B. Krasik, Christopher M. Verdini, K&L GATES LLP, Pittsburgh, Pennsylvania, for Appellee in 17-1975.

          Ronald Y. Rothstein, WINSTON & STRAWN LLP, Chicago, Illinois, Steffen N. Johnson, WINSTON & STRAWN LLP, Washington, D.C., for Appellees in 17-1977.

          Jonathan D. Hacker, O'MELVENY & MEYERS, Washington, D.C., Richard B. Goetz, Carlos M. Lazatin, O'MELVENY & MYERS, Los Angeles, California, Hannah Y.S. Chanoine, Brandon D. Harper, O'MELVENY & MYERS, New York, New York, for Appellee in 17-1978.

          John J. Dabney, Mary D. Hallerman, MCDERMOTT WILL & EMERY LLP, Washington, D.C., for Appellee in 17-1979.

          Carmine R. Zarlenga, MAYER BROWN LLP, Washington, D.C., Jonathan E. Lauderbach, WARNER NORCROSS & JUDD, LLP, Midland, Michigan, Keri E. Borders, Dale J. Giali, MAYER BROWN LLP, Los Angeles, California, Thomas W. Thagard, James C. Lester, Birmingham, Alabama, for Appellee in 17-1980.

          Erin M. Pawloski, Edward H. Pappas, DICKINSON WRIGHT PLLC, Troy, Michigan, Elliot H. Scherker, Brigid F. Cech Samole, Katherine M. Clemente, Miami, Florida, for Appellee in 17-1981.

          Before: DAUGHTREY, STRANCH, and THAPAR, Circuit Judges.

          OPINION

          THAPAR, Circuit Judge.

         This case is about pet-food packaging. One pet-food seller, the Wysong Corporation, claims that six of its competitors have been deceiving consumers. How? Here is an example:

         (Image Omitted.)

         According to Wysong, this package is misleading. The bag features a photograph of a delicious-looking lamb chop-but Wysong says the kibble inside is actually made from the less-than-appetizing "trimmings" left over after the premium cuts of lamb are sliced away. The same goes for more than three hundred of the Defendants' other packages, which feature photos of delectable chicken breasts, T-bone steaks, and salmon filets. Wysong ...


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